Edmonton Cheesecakes

Web Marketing & SEO Research

Case Study

The Project

Edmonton Cheesecakes is a website that I created to research web marketing techniques and search engine optimization. The website serves as a catalog of cheesecakes found in Edmonton. As the sole developer, I was tasked with creating the website design and writing content. The purpose of the project was to improve traffic going to the website through advertising and utilizing keywords throughout the website.

Tools & Methods

HTML, CSS, Google Search Console, Google Analytics

The Product

edmonton cheesecakes website

View the live site here.

Reflection

I was successful in generating traffic to my website as a result of advertising to friends and family, as well as creating a Facebook page that links to the website. I managed to obtain a page rank of 72.8 by the end of the project, but I believe the website could have done better if I had more relevant content.

Due to time constraints, I was not able to make a mobile version. Going forward, I will ensure that all of my designs are responsive.